Gebruikscase: Royal Hasselt Yachting Club

The challenge 

Royal Hasselt Yachting Club – a vibrant tennis and padel club in Belgium – was ready to leave behind outdated paper membership cards. The traditional way of printing and distributing cards each year was time-consuming, costly, no longer matched the expectations of their tech-savvy members.

Our solution

Coupontools created a fully digital membership card, customized to match the RHYC brand, and fully compatible with Apple Wallet and Google Wallet.

To make the rollout as seamless as possible, we integrated a smart SMS distribution system. Each member received a personalized text message containing a unique link to their digital card. One tap – and the card was instantly added to their smartphone wallet. No friction, no hassle.

Integrated with the club's POS system

The digital membership cards were also linked to RHYC’s POS (cash register) system. When a member scans their wallet card at the bar or restaurant, the system automatically:

• Identifies the member
  
  

• Links the purchase to their account
  
  

• Applies any eligible member discounts
  
  

This created a smooth and smart in-club experience, both for staff and for members – who now enjoy the perks of their membership in real time.

The results

✔️ Fast adoption – Over 85% of members added their card within 24 hours
✔️ Effortless access – No apps, just a simple SMS link
✔️ Cost-saving – No more printing or mailing physical cards
✔️ Modern image – A digital solution that fits the club’s forward-thinking mindset

Ready to go digital too?

With Coupontools, digital membership cards are just the beginning.

Let’s talk about how we can simplify and modernize your member experience.